Simon Bates explained an idea in a drawing for us showing the Core Product and the WOW Factor of our video, this picture shows that we need to focus on the Core Product then just add in a few WOW Factor's, but not to souly focus on the WOW Factor.
He demonstrated this idea with the hat he was wearing, it's core idea is to be a hat, that keeps a person's head warm, the WOW factor is that it looks good.
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